Landmark Initiatives Reinforce Dubai's Tourism Leadership

The Emirate of Dubai continues to solidify its presence on the global tourism map under the directives of Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, Minister of Defence, and Chairman of the Executive Council, through the launch of a strategic package of pioneering initiatives aimed at boosting the competitiveness of the tourism sector and supporting the objectives of the Dubai Economic Agenda (D33), which aspires to make the city one of the top three global tourism and investment destinations.

At the forefront of these initiatives is a pioneering step represented by the launch of the world's first city-level tourism loyalty program, which offers visitors an integrated system of exclusive benefits and exceptional discounts that enrich their stay and encourage repeat visits, thereby raising the added value of the hospitality and entertainment sector and strengthening the tourist's connection to the emirate's details and diverse facilities.

The package also includes streamlining entry requirements by providing direct application services for various categories of tourist visas through the "Visit Dubai" portal, offering multiple options including single-entry and multi-entry visas with plans to expand these options in the future. This saves time and effort for international travelers and transforms trip planning into a seamless and instant digital experience.

This vision is completed by unifying the tourism experience journey through shared digital channels that integrate hospitality sectors, recreational activities, and relevant government services within a harmonious platform. This ensures visitors have a cohesive and smooth experience starting from the very first moment of searching and booking, through easy transportation and landmark exploration, all the way to the end of the visit—serving as a practical translation of Dubai's approach in leveraging technical innovation to serve quality life and craft exceptional experiences for its guests.